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Our in-house designed watch case is one of the most important design elements of our TWELF-X timepiece. When buying a watch, many consumers place an importance on the movement of the watch but subconsciously, they also look at the appearance and feel of the watch case.

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It is created by the play of word for ‘Twelve’ to represent the seven continents and five oceans. ‘X’ is the celebration of experiences and the adventures that shape our lives. The ‘X’ in our logo has been specially designed by placing two tents together to represent nomads, known for their explorations and adventures. One tent is placed up right and another reversed to symbolise a mountain and a cave, with the holes signifying routes for exploration into the unknown.

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