HOW DID TWELF-X COME ABOUT?
TWELF-X is built by a family of watch enthusiasts with the passion for traditional watch craftsmanship. The family has over six decades of experience in the watch industry and has passed down, from generation to generation, the closely guarded know-hows of building a good watch. TWELF-X is a collection that focuses on finish and functionality while retaining the essence of a traditional watch. We are about the watches’ past, present and future. Now, into the third generation of watch connoisseurs, TWELF-X has been injected with a youthful wanderlust to inspire all to live life like an adventure.
WHAT DOES TWELF-X MEAN? 7CONTINENTS 5OCEANS ONEXPERIENCE
TWELF-X is about experiences and experimentation. It is created by the play of word for ‘Twelve’ to represent the seven continents and five oceans. ‘X’ is the celebration of experiences and the adventures that shape our lives. The ‘X’ in our logo has been specially designed using tents to represent nomads exploring the mountains and caves. The ability to explore is the work of many innovative inventors who have pushed mankind’s ability in technology and our understanding of the OCEAN, SKY and LAND. The discovery of something new is an adventure by itself that should always be celebrated regardless of age, gender or race. Celebrate the adventures that shape our lives.
At TWELF-X, we believe that clear legibility and visibility of timekeeping is key to create a functional but classic adventure timepiece. The use of high grade Super-LumiNova and the careful selection of the brightest colour is integral in our design philosophy. To ensure better absorption of light energy and stronger re-emission of the glow, additional layers of Super-LumiNova are used to ensure that TWELF-X provides clear readability on any adventure.